Unaffiliated, independent voters are the most important. Impartial and prepared to look at issues from multiple perspectives we search for those willing to negotiate and if necessary compromise. We embrace candidates who are willing to work towards solutions that benefit society, not just themselves.
Campaign attacks on the opposition candidate or their political affiliations mean little to us compared to where each candidate stands on issues. Facts matter. Those candidates willing to ignore or down play a matters of fact in the name of partisanship have no place trying to appeal to the independent voter. Worse, don’t tell lies. It doesn’t matter if you can somehow stretch it to the truth through causality or indirect relation, it’s still a lie on it’s face.
Unaffiliated voters decide elections. Partisanship produces bad, unworthy leaders who do not represent people but special interests. That is what Americans are sick of, being second to corporations and donors buying laws and policy. The unaffiliated voter is the greatest threat to the status quot in politics because politicians do not know which way to dial their propaganda machines to influence us.