Do NOT use Mountain Bike Trails as a promotional gimmick for Real Estate Development.

I don’t think home building companies realize how much damage they are doing to themselves by trying to use what they perceive as a mountain biking “trend” as a marketing gimmick.  I know of three developments nationally where the home builder offered mountain biking trails as a community perk only to shutter the trails within months as they used the land to expand development.  Now I’m not gonna get into how pathetic these over-priced, poorly built track homes are with regards to quality of construction and components (a $3700 laminate double door option, really?).  Regardless of their lack of any real wood I suppose some people are drawn to pay a premium for a house built 10 feet from their neighbor for a sense of “community”.  But when you build mountain bike trails you’ve immediately extended beyond your “community”.

Build all the barn style coffee houses you want beside the community pool.  Who cares.  If you build mountain bike trails word will get out.  We live to explore new trails.  All great for your marketing right?  Yes.  Incredible.  As long as you plant to NEVER remove the trails to expand development of more shot ass homes on the land.  Once you do that, you’re BLACKLISTED.

Blacklisted?  Yep.  A shit community.  Traitors.  Word’s getting out about Wendell Falls.  I suppose they don’t care because demand for their boring track cardboard is so high they destroyed trails they marketed as the second coming of Christ to the area in April 2017.  “Future expansion” they said.  Nope.  Just destroyed trails after one season of riding.  No communication about the trails status.  Just people arriving to find them gone.  Now they can sell all the ghetto fabulous, cheap material track homes they can build due to demand.  We will not forget.  You’ll never have a serious cyclist interested in your matchstick dwellings.  Wendell Falls is blacklisted.  To hell with posers and marketing dim bitches who think this is trend to us.  It’s a lifestyle and you’re a tease for profit.  A teasing whore in a coffee shop barn.  A total misfire.  You DO NOT fuck around by building trails with so much social media and LBS fanfare only to rip them down.  You will lose sales and credibility as anything but development whores for such nonsense.  The cycling community is much bigger than yours.

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